LinkedIn Marketing Partner · Thought Leadership

Stop buying posts. Build a Brand Engine.

A living AI context environment trained on your expertise, voice and positioning: the single source of truth that produces on-brand assets across every channel, and that your team can talk to.

$50M+
Ad spend managed
28.8k+
Newsletter subs, built this way
84
Person team
1
Brain. Every channel.
interviews sales calls positioning LinkedIn newsletters ads · web BRAND ENGINE // source of truth
The shift

AI made content cheap. It made trust expensive.

Volume is up, value is down. The brands winning B2B aren't posting more; they're posting with a consistent, human point of view everywhere buyers look.

Content volume ↑ Trust & signal ↓ MORE 2019 NOW
// Human POV is the moat: capture expertise once, express it consistently. An engine, not a post.
What we actually build

Not a content service. A Brand Engine.

Real human inputs go in. One source of truth holds your voice, positioning and proof. On-brand assets come out, everywhere.

→ Inputs
Founder & expert interviewsthe unique POV, captured
Sales-call languagehow buyers actually talk
Positioning & white spacewhat only you can claim
Proof, frameworks & ICPthe evidence and the audience
SINGLE SOURCE trained · current · guarded
Outputs ←
LinkedIn posts & thought-leader ads
Newsletters & YouTube scripts
Landing page & ad copy
Blogs & long-form
Why it's not AI slop

AI amplifies your expertise. It doesn't replace it.

Real inputs first

Founder interviews, sales transcripts and your POV. The engine expresses your thinking; it doesn't invent a personality.

Positioning encoded

White space, proof and messaging live in the engine, so every asset reinforces what only you can claim.

Humans in the loop

Editorial guardrails and a review pass on every asset. Nothing ships that doesn't sound like you.

Tied to pipeline

A trust engine, not a vanity exercise. It warms buyers, shortens the cycle and gets amplified by ads.

The function nobody else offers

Ask your brand anything.

Not a folder of deliverables, but an environment you can talk to. One source of truth your whole team works from, available any time.

New hire. New campaign. New channel. Same voice.

The engine doesn't guess at your brand; it knows it. You built it from your own knowledge.

  • Generate a post on demand
  • Pressure-test a message
  • Spin up ad copy, all grounded in the same foundation
The process

From intake to a fully-running engine.

Nine milestones, three phases, ~4-6 weeks. Shared ownership: when a step slips, every downstream step shifts with it.

Client ownsImpactable owns
Phase 1

Voice Discovery & Calibration

~19-24 business days
01

Intake form

Client · 3-5d
02

Voice profile + samples

Impactable · 5d
03

Tone feedback

Client · 3d
04

Rounds 2 & 3

Impactable · 7-10d
05

Voice locked in

Impactable · 1d
Phase 2

First Content Batch

~8-10 days
06

Month 1 inputs

Client · 3-5d

Notes, voice memos, our AI prompt, or pillar questions.

07

Month 1 production

Impactable · 5d

A full month built in your voice, ready to publish.

Phase 3

Approve & Launch

~4-6 days
08

Approve Month 1

Client · 3-5d

Edits, swaps, sequencing, then load to schedule.

09

Go live

Engine on

First post publishes. The monthly cycle begins.

!

Where timelines slip: Phase 1 moves at the speed of your turnaround. Block 30 minutes per feedback round and we hold the 4-6 week window.

The ongoing value

An engine that compounds.

Once live, every month feeds the next. Inputs get lighter, the voice gets sharper, the asset library grows.

SHARPER EACH CYCLE 01Inputs 02Produce 03Review 04Publish 05Signal

What you get, every month

  • A voice profile kept current as your positioning evolves
  • A full month of channel-ready assets by content pillar
  • Scheduling with approval rounds, so nothing ships unreviewed
  • Flexible inputs: notes, AI prompt, or pillar questions
  • Engagement intelligence on who's actually watching
  • A monthly performance overview, post & account level
  • A growing, reusable library that powers ads, web & search
Ready to put this on a system? Full Ecosystem →
What it powers

One engine. Every channel.

LinkedIn

Founder posts + thought-leader ads: the trust layer.

YouTube

Scripts, descriptions and copy that make long-form discoverable.

Newsletters

Recurring editions that nurture your list and deepen authority.

Landing pages

On-brand copy that continues the story, so clicks convert.

Ad copy

Headlines and variations by funnel stage, on demand.

Blogs & long-form

Depth pieces that feed the engine fresh angles.

The bigger picture

The heart of the ecosystem.

Thought leadership is the trust engine the rest of your marketing runs on: tested on organic, amplified by ads, feeding every paid layer downstream.

FOUNDER & EXPERT THOUGHT LEADERSHIP the trust engine Googlecapture LinkedInqualify Visitor IDname Emailown Metareach Program.swarm
// Signal flows in, amplification flows out. The quarterly loop makes every channel cheaper and sharper.
The buyer journey

How one account moves through it.

Each touch adds a signal. The more signals stack, the hotter the account, and the sooner sales gets it.

Phase 1 · Awareness

Cold name

A founder insight reaches the VP. Seen, not yet clicked.

1 signal
Phase 2 · Interest

Engaged

Clicks a solution query, matches the ICP filter, enters retargeting.

2 signals
Phase 3 · Proof

Named & warm

Visitor ID names the company; case-study creative reinforces.

4 signals
Phase 4 · Action

In pipeline

Low-friction offer engaged; procurement looped in via enriched email.

5 signals
Phase 5 · Activation

Sales-ready

Hot-account alert to the AE with full context. Air cover through the deal.

6+ signals · hot
Warm converts cheaper

Cost-per-lead climbs the colder the audience. The engine keeps moving accounts up the ladder.

Warm 1P · BOF
$75-150
Warm 1P · MOF
$120-250
Intent / ABM
$250-400
Cold native
$300-600+
// Observed CPL ranges across 200+ B2B SaaS accounts.
More signals, higher close rate

A single click means little. Stacked behaviors are a different animal: we hand those to sales first.

No signal
low
1 signal
n/a
2 signals
3+ signals
highest
// Multi-touch accounts convert to pipeline at 3×+ single-touch.
At any moment, almost no one is ready to buy
~95% of your future buyers aren't searching yet; they're forming opinions for six months out.

Paid search captures the ~5% in-market today. Thought leadership creates demand with the rest. The engine does both.

~5%
~95%: future buyers, not searching yet
Demand capture · Google, branded defenseDemand creation · TL, LinkedIn, warm-pool engine
Where it fits on the climb

The bedrock of every stage.

Founder and expert-led thought leadership is where it begins, and the layer that keeps compounding to category leadership.

START HERE
Stage 1

Validate

Message-market fit. First conversions.

Stage 2

Ramp

Attribution proven. Scaling begins.

Stage 3

Reach

Demand gen for out-of-market buyers.

Stage 4

Supply

Multi-channel at scale. Predictable pipeline.

Stage 5

Sustain

Optimized economics. Brand compounds.

Pricing

Start with posts. Grow into an engine.

Thought Leader

$749 /mo
No setup fee

A consistent founder voice on LinkedIn, from your real POV.

  • Text posts in your voice
  • Built from short inputs
  • Unique POV, not AI filler
  • Consistent weekly cadence
  • Human-reviewed before posting
Start the motion

Content Engine

$2,949 /mo
+ $1,500 one-time setup

Strategy, inputs and multi-format content, ready to amplify.

  • Everything in Thought Leader
  • Topic map by funnel stage
  • Monthly interview sessions
  • Text, image & video assets
  • Thought-leader ads + engagement intel
  • Monthly analytics & strategy sync
Run the engine

// Brand Engine output volumes are a representative monthly scope and flex to your priorities.

Buy the whole thing

The System Build

$15,000 one-time

Own the voice extraction process, skill architecture, setup, documentation and training. Run it internally for any number of executives.

Add-ons

2nd Exec Profile

$500-750 /mo

A second voice, same infrastructure.

Paid Amplification

$500-750 /mo + spend

Boost top organic. Bridge to full paid.

Outreach Automation

$500-750 /mo

Auto-connect to engagers via HeyReach.

See it in action

We run this on ourselves.

Justin Rowe uses this exact process to generate inbound from organic, and to build a newsletter past 28,800 subscribers.

"

The only LinkedIn ads agency we recommend to our clients. You do that incredibly well.

Jason Vana
Founder, SHFT
"

Everyone else had to beat what I'd already seen from them in organic content. I let the agency lead and I've been thrilled.

Amy Appleton
Growth Marketer
"

You changed the LinkedIn ads game for so many businesses, as clients, or with the content you share for free.

Moritz Kaiser
Demand & Copywriting
FAQ

Questions, answered.

How is this different from other content offerings?+

Most services generate from nothing, which is why it reads as generic AI. We do the opposite:

  • A context environment fed by your real interviews, sales language and positioning first
  • Every output guarded with human review
  • A source of truth your team can interact with, not posts you buy
What exactly is a "Brand Engine"?+

A living AI context environment loaded with your voice, positioning, proof, frameworks and ICP. It's the single source of truth for everything you publish, stays current, and can be queried by your team on demand.

How long until it's live?+

Typically 4-6 weeks across three phases: voice calibration, first batch, approve & launch. The timeline depends on your turnaround on the intake form, calibration feedback and Month 1 inputs.

Can I post on a Personal Page instead of a Company Page?+

Yes. Founder and expert profiles are usually the strongest trust signal, which is why the engine is built around individual voices. We support company-page publishing too.

How does this connect to our paid ads?+

Directly. We test messages organically, amplify winners as thought-leader ads, then qualify engagement on LinkedIn, name accounts, and route them into the warm pool that feeds search, email and the swarm.

Where to start

Start light. Climb when it's proven.

No retainer to begin. Every rung is a fixed-scope, no-brainer next step, and each one graduates into the next. Most clients start with the free competitor intel report and climb.

COMPETITOR INTELFree

Competitor Intel Report

Tell us your top 3 competitors. Get two documents back: a competitor intel report and a signal-composed targeting worksheet. Built by hand in 48 hours.

Get the free report →
RUNG 01$499

Single-Channel Audit

One channel pressure-tested, delivered as an expert video walkthrough plus a 30-minute consult.

Get a channel audit →
RUNG 02$1,500

Foundational Strategy or Impact Report

A custom intelligence room, where to grow, or what to scale, test, and cut. Fixed scope. You own it.

Build your room →
RUNG 03You're here

Run it with us

LinkedIn, paid search, and the Thought Leadership Engine, signal-engineered and run as one system.

See managed options →
RUNG 04Ecosystem

Full Ecosystem Management

Every channel compounding, with a quarterly Impact Report that proves revenue, not clicks.

Full ecosystem →

Fixed scope. Fixed price. No retainer to start. Your $499 audit credits to your first month.

Where this fits
Build the engine

Your expertise is the asset. Let's make it work.

We'll show you what your Brand Engine looks like, what it produces, and how it powers trust across every channel.