Google captures the buyers already looking. LinkedIn creates and qualifies the demand around it. We run B2B paid search as one connected system: every click feeds retargeting, and the attribution loop closes.
Search captures real intent. But run in a silo, that intent leaks three ways:
Most visitors don't convert on the first visit. Many bounce after a glance.
Without a follow-up system, that hard-won intent evaporates. And standalone ROI is impossible to prove, because Google takes credit for everything.
The fix isn't more budget. It's a system that catches what search brings in, qualifies it, and keeps working it across channels until it converts.
Neither channel proves ROI alone. Together, the attribution loop closes. This is how we run paid search: not as a standalone line item, but as the capture layer of a system LinkedIn qualifies and nurtures.
Captures in-market intent. When someone searches your solution, they're already evaluating. Brand search catches the demand other channels create.
Can't qualify the click. Expensive and competitive. The searcher visits three or four competitors, and all the pressure lands on your page.
Reaches the exact ICP by title, seniority, size and industry. Builds familiarity at the accounts that close, qualifying the audience before they ever click.
No in-market intent signal. You reach people who might need you someday, not the ones searching today, so cycles run longer.
A month of Google Ads driving in-market traffic. On its own, most of it bounces. Inside the system, it becomes a qualified, retargetable, compounding asset.
Google brings the buyers actively searching: your branded terms, competitor terms, and bottom-of-funnel solution phrases. The warmest traffic you can buy.
The LinkedIn Insight Tag sees all that traffic, then filters it by company size, industry, title, seniority and ABM lists, so spend focuses only on good-fit accounts.
Qualified visitors feed retargeting pools, Meta and programmatic reinforce the message, and accounts exposed on both channels accelerate through pipeline.
Typically observed when Google and LinkedIn run as one integrated system rather than separate campaigns.
That's the warmest traffic you can buy, and the most competitive. Run alone, you pay it once and pray they convert. Inside the loop, every one of those clicks becomes a retargetable asset you keep working for cents on the dollar.
Anyone can hand you a keyword list. These are the connected plays that turn a single expensive click into pipeline, the ones we run in live accounts every day.
Pull Google Ads traffic into a LinkedIn bucket and retarget it with trust-building content instead of paying cold prices to start over.
The Insight Tag sees every search visitor; we filter by size, industry, title, seniority and ABM lists so budget follows good-fit accounts only.
Own your own name on the results page so competitors can't rank ahead of you for the prospects already looking for you specifically.
Bid on competitor terms to win prospects in the awareness and consideration stages, while a negative-keyword firewall blocks the rest.
An intent hierarchy plus a comprehensive negative-keyword firewall keeps researchers and off-ICP trade searches out of paid budget.
Website Visitor ID names the companies behind anonymous clicks, then enrichment turns them into owned audiences for email and outreach.
A senior read on your live account: every campaign graded by the job it's supposed to do, the biggest waste flagged, and the hidden MVP that's one fix away from converting.
Representative scorecard. The biggest single waste we commonly find: a broad campaign burning ~$74/week at zero conversions, diagnosed before another dollar runs.
Optimize to form fills and Google learns to find cheap leads. Feed it real pipeline and revenue and it learns to find buyers. That shift, from leads to revenue, is what actually moves ROAS and payback, and it is where most agencies stop.
We wire your CRM, HubSpot or Salesforce, into Google so it optimizes to closed-won revenue, not form fills. We hand your ops team the offline-conversion setup, ready to run.
Once real revenue signals flow, Google bids to the accounts most likely to become pipeline and closed-won, so budget chases your best-fit buyers instead of the cheapest form fill.
Correlation is not causation. We run incrementality tests on a controlled subset to show the true lift your spend creates, so you scale on evidence and defend the budget internally.
We report on pipeline influenced, cost per opportunity, ROAS and payback period, the numbers leadership acts on, not just clicks and CPLs.
Not theory. Here is what running Google this way produces for B2B clients.
Results from live B2B accounts. Your forecast is modeled on your budget, market, and conversion rates. Client benchmarks available on request.
Google captures, LinkedIn qualifies, Meta and programmatic reinforce, Visitor ID names the accounts, and email owns them.
Run together, the system lowers CAC and lifts conversion, because every touchpoint a buyer has reinforces the same story.
In-market intent.
ICP filter + nurture.
Reach the swarm.
Name & activate.
DemandSense composes five signal sources, from your CRM to LinkedIn paid and organic engagement to the companies and people identified on your site, into one account-level view: who is searching, from what company, in what role, and how close they are to a decision. It is what lets Google capture and LinkedIn demand close the same attribution loop. No competitor connects these dots.
Strategy and execution in one place. Flat monthly fees priced to the operation, not a percentage of your ad budget. Every engagement includes the full team and unlimited revisions.
Clean execution on a tight footprint, run by the same team. Built for small-budget pilots and retargeting.
Standard reporting. Setup fee waived after a Full Marketing Strategy.
Talk to usOngoing strategy plus hands-on execution on your Google Ads, built to scale.
Run both channels as one system, with shared signals and retargeting.
Above those spend levels, the Growth ($4,500/mo) and Scale ($6-12k/mo) tiers add senior strategy, the quarterly Impact Report, and the executive review loop. Flat fees, priced to the operation. We start with an audit and scoping call, then confirm the tier that fits.
Combined ad spend starts at $3,000/mo. Management fees follow our standard structure and are confirmed on a quick call.
Yes. It's how we prefer to run paid search. Google captures in-market intent, the LinkedIn Insight Tag qualifies that traffic by company size, industry, title and ABM lists, and shared retargeting pools keep good-fit accounts moving through the funnel. The reporting lives in one place so attribution is clear instead of Google taking credit for everything.
No. If you have one, we audit and rebuild it; if not, we'll set it up correctly from the start with the right campaign architecture, conversion tracking and intent hierarchy.
For an existing account, we audit first and a rebuild follows quickly. New programs start with the Full Marketing Strategy, then build campaigns from there.
Yes. We run paid search programs on behalf of agencies and partners. Reach out and we'll walk through how the white-label engagement works.
Sam Dunning, a B2B SEO and AEO agency founder, on why he calls Impactable the B2B paid ads agency he trusts. When a fellow founder vouches on camera, unprompted, that is the proof that counts.
We'll audit your account for free, show you where the spend leaks, and map how Google and LinkedIn close the loop together.