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B2B Programmatic

Be seen everywhere your buyers already are.

B2B programmatic that puts you across the premium open web, on the sites, news, and screens your buyers already trust.

Built on your own first-party audience instead of rented data. Full-funnel reach, not just retargeting.

$50M+
Ad spend managed
Open web
Premium placements + CTV
1st-party
Your signal, not rented data
The Everywhere Effect

Show up where your buyers already spend their attention.

When a buyer visits your site, then sees you on the business press, in their news feed, on connected TV, and even inside the AI tools they now research in, trust compounds. That familiarity is what makes every other channel convert better. Here's where you show up.

01

Premium business and industry publications

The kind of trusted, brand-safe places your buyers already read, not the remnant corners of the web.

02

Native, display, and video

A format for every funnel stage, from first impression to case-study proof.

03

Connected TV

Premium brand storytelling on the biggest screen in the room.

04

Emerging AI surfaces

Your buyers now research inside AI tools. We're already testing placements there, so you're seen where attention is moving next.

We lead with quality of placement. Being seen in the right places is the point.

A full channel

Most agencies bolt programmatic on as retargeting. We run it as a full-funnel channel.

01

Targeting and retargeting

We use programmatic to reach net-new named accounts, not just to chase site visitors. It's how the audience gets built in the first place.

02

The cold-start model

For sites with low traffic, programmatic is how you build a retargeting pool from zero. Account-based and contextual targeting drive the right visitors in, and the pool becomes usable for retargeting once it reaches a working scale.

03

Air cover for the whole committee

Display, native, and CTV keep every stakeholder in the buying group seeing one story across the web, over a long B2B cycle.

Why we win

Everyone else rents modeled third-party data. We build your audience from your own signal.

The problem with rented data
  • xModeled, purchased third-party lists that decay and go stale
  • xLong, forced data contracts
  • xMatch rates slip and intent signals age
What we do instead
  • +Your audience, built from your own first-party signal
  • +The companies and people engaging with you on LinkedIn and visiting your site
  • +Reached across the open web, with no decaying model and no forced contract
The combination no one else offers: identity captured from your own channels, scaled across the open web, composed in one layer by DemandSense. We can also target more granularly by industry than the social platforms allow.
Reachability

LinkedIn tells us who it couldn't reach. Programmatic reaches them.

LinkedIn's Company Hub shows the exact accounts your ads reached, and the named target accounts it couldn't. Those under-reached accounts are the ones we enrich to the people and move to programmatic and the open web, so nothing on your ABM target list goes dark just because LinkedIn couldn't serve it efficiently. This is the reachability map in action.

See the full system →
How we target

Your audience, built from signal.

Precise B2B targeting composed from your own data and in-market intent, without long data contracts.

B2B audience segments

Title, seniority, company size, and vertical, without long data contracts.

Your ABM lists

Your own domain lists and first-party audiences, activated across the open web.

Intent

Accounts actively researching your category, layered in for timing.

Firmographic and technographic

The companies that fit, and the ones running the tech that signals a fit.

Retargeting pools

Site and engagement audiences segmented by recency (30, 60, 90, 180 days), so the message matches how warm the account is.

Granular industry targeting

More precise industry filtering than the social platforms allow, composed by DemandSense.

Specialty plays

The plays that make programmatic worth running.

Geofencing

Events and conferences

Reach the attendees of the trade shows and conferences your buyers attend, a precise, high-intent play that's easy to build a campaign around.

Contextual + ABM

Layering

Named accounts reached in the content context where they're most receptive, for higher audience quality.

Sequenced

The orchestrated story

A sequenced campaign that walks an account from brand awareness, to a native case study, to a retargeted call to action, so the message builds instead of repeating.

Identity

Open-web scale from your own identity

Precise identity capture from your channels, scaled across the open web.

Measurement

The right scoreboard for a reach channel.

Programmatic isn't a last-click channel, and measuring it like one hides its value. We report on what it actually moves.

Reach and awareness lift

How much of your named target accounts are now seeing you, and how often.

Engagement-signal lift

The change in how your named accounts engage across the funnel, read through DemandSense.

Named accounts in motion

Which target accounts warmed up and moved toward a decision, with attribution stated plainly.

Incremental lift

The performance the channel adds on top of everything else, monitored honestly rather than over-claimed.

Who it's for

The right move when you want to own attention, not chase clicks.

Honest expectation: programmatic drives incremental lift and trust, not overnight direct response. Run alongside a capture channel, it makes the whole system convert better.

The system

One system, not five silos.

LinkedIn creates and warms demand, search captures it, programmatic and Facebook reach the accounts LinkedIn can't, and email activates the warm ones.

Proof

A system with a track record.

Programmatic runs on the same intelligence and the same team behind these results. These are agency outcomes across the system, not programmatic-specific claims.

6X
Lacework, cybersecurity
Pipeline growth, published by LinkedIn as a partner success story.
20X
HeyReach, SaaS
Return on ad spend, documented on camera.
4.5-5.0
Clutch rating
Across verified client reviews.

The signal layer underneath

Every account runs on DemandSense, a signal platform we're a top partner in. It composes five signal sources into one account-level view, so we can read how your named accounts engage across the funnel and prove the lift programmatic adds, even without high conversion volume.

FAQ

Questions, answered.

Isn't programmatic just retargeting?+

No. We run it as a full-funnel channel. It reaches net-new named accounts and builds your retargeting pool in the first place, then keeps the whole buying committee seeing one story across the web.

How do you measure programmatic if it's not last-click?+

On reach and awareness lift, engagement-signal lift through DemandSense, named accounts moving toward a decision, and the incremental lift the channel adds. Measuring a reach channel on last-click hides where it earns its keep.

Where will my ads actually appear?+

Across premium business and industry publications, news, native and video placements, connected TV, and emerging AI surfaces. We lead with quality of placement.

Do I need a big budget or a lot of conversions?+

No. Our approach is built for B2B, including lower-traffic and lower-conversion accounts, by reading engagement signals through DemandSense rather than relying on high conversion volume.

How is your targeting different from other programmatic or ABM platforms?+

We build your audience from your own first-party signal rather than renting modeled third-party data that decays, and we reach it across the open web. We can also target more granularly by industry than the social platforms allow.

Can you reach people at a specific event or conference?+

Yes, through geofencing. It's one of the most precise, highest-intent plays programmatic offers.

B2B Programmatic

See where you could be showing up.

Start with the free Demand Plan and we'll show you where you can be seen and who we can reach, before you commit a dollar. Or book a call.