LinkedIn Marketing Partner
The company that builds LinkedIn outreach software hired us to run their paid media. We build your targeting from real buyer signal, reach the whole committee before your competitors, and connect spend to revenue.
20X ROI on the paid media we run for HeyReach.
On a channel this expensive, with a committee this large and a cycle this long, measuring LinkedIn on 30-day cost per lead defunds your best pipeline source. We measure cost per qualified pipeline, not form fills.
"All-in-one," "AI-powered," "the only platform you need." When every competitor claims it, none of it lands. The category is a wall of feature parity.
One specific, provable outcome, aimed at one persona. We find it in the Competitive White Space diagnostic, before a dollar is spent.
We map your top competitors' live LinkedIn ads, their messaging overlap, and their creative volume, so your first campaigns launch into the gap they're all ignoring.
Software and technology companies at your ICP size, the segment where your product actually wins, with off-ICP sizes and industries excluded from day one.
The committee titles above, combined with functions (Marketing, RevOps, Growth) and OR-grouped title lists so reach stays wide inside the ICP.
Competitor-audience overlap, category engagers, and the companies and people already on your site via Web ID, blended into one account view by DemandSense.
Off-ICP seniorities, students, and non-buying functions suppressed so budget doesn't leak while no one's watching.
| Funnel stage | Audience | Budget | Format | Offer |
|---|---|---|---|---|
| TOF | ICP and ABM target accounts | 30% | Thought-leadership video, single image | Founder-led POV, category guide |
| MOF | Website visitors and engagers, retargeted | 30% | Video, spotlight, document ads | Case study, product-outcome proof |
| BOF | CRM leads (MQL/SQL) | 40% | Lead gen form, conversion | Personalized demo, working session, ROI read |
A SaaS-specific read, built by our team: your top three competitors' LinkedIn ad messaging and the saturated claims to avoid, the committee personas actually reachable on LinkedIn and the ones you'll need programmatic or email to catch, your warmest first-party pools (trial, PQL, CRM, site), and the channel priority to start with. It's a taste of what DemandSense runs continuously once you're live.
Your PLG signals, trial and PQL data, product analytics, CRM (HubSpot or Salesforce), and site visitor ID. What's launch-ready and what's leaking.
The committee mapped across warm (trial, PQL, CRM), ABM, and cold tiers, with budget by tier.
The one specific outcome that beats feature-parity sameness, per persona, mapped to funnel stage, with the offers that move SaaS buyers (demo, working session, ROI read).
Your competitors' live ads, their overlap, and the lane they're all ignoring.
The funnel splits above, build-ready for Campaign Manager.
Product-outcome creative, not feature lists, specced for your first ads.
Account and PQL surges surfaced while intent is warm, so sales acts before the trial goes cold.
Placement on the maturity curve, the personas and messaging that won, and named-account pipeline with attribution stated plainly.
Budget shifts to the segments converting to pipeline, off-ICP waste cut, creative following the data.
Intelligence layers analyzed against real behavior.
Thesis, proof, and the play forward, at the EBR.
Targeting, messaging, and budget shift to what's working.
New tests launch, winners scale, waste gets cut.
Fresh buyer behavior generates the next quarter's data.
And the loop begins again, each cycle sharper than the last.
HeyReach is a well-known LinkedIn outreach platform that scaled from zero to $10M ARR in 18 months. When they needed their own LinkedIn ads run, they came to us. Their CMO, on camera, on the return.
“Their knowledge, proactivity, and professionalism have been impressive.”
When Lacework moved to a full-funnel LinkedIn strategy with Impactable, the results were strong enough that LinkedIn wrote the case study, and the Lacework team credited us publicly.
Example data, account names and figures anonymized for this page.
LinkedIn named Impactable to the first cohort of its certified agencies. They hosted us at their New York office for the 2026 Independent Agency Summit and put us on the panel. Our founder was also named B2B Marketing Thought Leader of the Year, 2026.
LinkedIn recognizes Impactable as a certified partner for CAPI (Conversions API) implementation, listed with a specialty in signals. CAPI is the server-side layer that ties ad exposure to real pipeline instead of just clicks, and feeds SaaS conversions back to LinkedIn so the algorithm learns from revenue, not form fills.
A flat monthly fee, not a percent of spend, so the number holds whether you spend $5k or $200k a month.
One channel run on the full system to prove it out. Up to $5k/mo ad spend.
See details →The full stack on a single channel. Up to $15k/mo ad spend.
See details →Two channels wired as one motion, shared signals and cross-channel retargeting. Up to $25k/mo.
See details →Multi-channel, multi-account, multi-geo, run as one operation by a senior pod.
See details →Not ready for managed? Start free with a Demand Plan, or own the plan with a $1,500 Full Marketing Strategy. See all the ways to work with us →
Yes, when it's run as a demand engine, not a lead-form dump. LinkedIn reaches the seven-person committee by name and warms them across a cycle that often runs past nine months, which is exactly how SaaS converts. We proved it running HeyReach's paid media to a 20X return.
SaaS sits among the most expensive LinkedIn auctions, but LinkedIn-sourced deals run meaningfully larger than search-sourced, and the metric that matters is cost per qualified pipeline, not cost per click. We right-size budget and only launch when the targeting and offer can convert it.
Yes. We build warm-first around your product signals, trial users, PQLs, and site visitors, so paid amplifies a motion that's already working instead of replacing it.
We connect ad exposure to named accounts, CRM stages, and closed revenue through DemandSense, with CAPI feeding conversions back to LinkedIn, and attribution stated plainly.
Start with the free Demand Plan: a positioning read, a signal-composed targeting worksheet, and your channel priority, built for B2B SaaS.