LinkedIn Marketing Partner
Security buys are long, technical, and committee-driven, and fear-based sameness doesn't move a CISO. We build trust-first campaigns on targeting engineered from real signal.
6X ROI for Lacework, a cloud-security company, published by LinkedIn.
The buyer is technical and skeptical, the cycle is long, and the field is loud. Winning takes surgical targeting and proof, not another breach-fear ad.
"Next-gen," "AI-driven detection," and fear-of-breach copy. In a field crowded with the biggest names in the category, it all blurs into one alarm.
The gap is between what cyber companies think works and what CISOs actually respond to. That gap is your campaign.
A tangible, measurable outcome (more qualified demos, a named efficiency gain), credibility proof from recognizable logos and real research, and an educational, low-friction offer like a working session, not a hard demo push.
Software-building and technology-dependent orgs, priority 201 to 5,000 FTE, in the sectors your product protects (SaaS and tech, finance, healthcare, telecom, energy). Sub-50 headcount excluded.
OR-grouped title lists across CISO, VP and Director Security, Head of AppSec and CloudSec, SecOps, plus CIO, IT Director, and IT Security Manager, widened with adjacent GRC, Compliance, and Procurement where the committee demands it.
Information Security, Cloud Security, Risk Management, Incident Response, and Compliance, refined with security communities like the CISO networks and Cloud Security alliances.
Competitor-audience overlap, event and content engagers, and the companies and people on your site via Web ID, composed by DemandSense.
Sub-50 headcount, non-buying functions, direct competitors, and non-tech SMBs and nonprofits suppressed so budget stays on real buyers. We refine geo and industry filters early, since the wrong filter can quietly cut your reach.
| Funnel stage | Audience | Budget | Format | Offer |
|---|---|---|---|---|
| TOF | ICP and named target accounts, by segment and region | 30% | Founder-led video, single image | POV on the threat gap, educational session |
| MOF | Engagers and site visitors, retargeted | 30% | Video, document, spotlight | Outcome proof, credibility logos, research |
| BOF | CRM and named-account prospects | 40% | Lead gen form, conversion | Working session, assessment, personalized demo |
A security-specific read, built by our team: the saturated fear-based claims your competitors are all running and the trust-first lane they're leaving open, the committee roles reachable on LinkedIn versus the ones you'll need programmatic or email to catch, the enterprise accounts locked to incumbents that need air cover, and your warmest first-party pools. A taste of what DemandSense runs continuously once you're live.
Tracking, CRM, event and webinar history, content library, and site visitor ID. What's ready to carry a trust-first motion.
The committee mapped, CISO through GRC, across warm, ABM, and cold tiers, with the sector and region splits that fit your ICP.
The outcome-and-proof message that beats fear-based sameness, per persona, with educational offers that lower friction for a skeptical buyer.
Your competitors' live ads and the trust lane they're all ignoring.
The funnel splits above, build-ready, including the enterprise air-cover plan.
Credibility-first creative with real proof and recognizable logos, specced for your first ads.
Named accounts stacking engagement across a multi-month cycle, surfaced to sales while intent is warm.
Maturity placement, the personas and proof that won, and named-account pipeline with multi-touch influence stated plainly, built for a security-conscious board.
Budget moves to the converting segments and sectors, filters refined, creative following the data.
Intelligence layers analyzed against real behavior.
Thesis, proof, and the play forward, at the EBR.
Targeting, messaging, and budget shift to what's working.
New tests launch, winners scale, waste gets cut.
Fresh buyer behavior generates the next quarter's data.
And the loop begins again, each cycle sharper than the last.
Lacework is a cloud-security company, so this is directly on point. When they moved to a full-funnel LinkedIn strategy with Impactable, the results were strong enough that LinkedIn wrote the case study, and the Lacework team credited us publicly.
“Their knowledge, proactivity, and professionalism have been impressive.”
Also proven in demanding B2B: 20X ROI on the LinkedIn ads we run for HeyReach.
Example data, account names and figures anonymized for this page.
LinkedIn named Impactable to the first cohort of its certified agencies. They hosted us at their New York office for the 2026 Independent Agency Summit and put us on the panel. Our founder was also named B2B Marketing Thought Leader of the Year, 2026.
LinkedIn recognizes Impactable as a certified partner for CAPI (Conversions API) implementation, listed with a specialty in signals. CAPI is the server-side layer that ties ad exposure to real pipeline instead of just clicks, which matters when a security deal is influenced over many months and many touches.
A flat monthly fee, not a percent of spend, so the number holds whether you spend $5k or $200k a month.
One channel run on the full system to prove it out. Up to $5k/mo ad spend.
See details →The full stack on a single channel. Up to $15k/mo ad spend.
See details →Two channels wired as one motion, shared signals and cross-channel retargeting. Up to $25k/mo.
See details →Multi-channel, multi-account, multi-geo, run as one operation by a senior pod.
See details →Not ready for managed? Start free with a Demand Plan, or own the plan with a $1,500 Full Marketing Strategy. See all the ways to work with us →
Yes, when they respect how security is bought: long cycles, technical validators, and trust over fear. We ran Lacework's full-funnel LinkedIn to a 6X return that LinkedIn published.
By name, through engineered targeting and committee-level messaging across CISO, AppSec, SecOps, and GRC, warmed with proof-first content rather than breach-fear ads senior security buyers ignore.
That's exactly where it earns its keep. LinkedIn creates and warms demand across the whole committee over months, so accounts arrive at the buying moment already knowing you.
Named enterprise accounts locked to incumbents are where account-based air cover across LinkedIn, programmatic, and email does its work, keeping the committee seeing your story until a trigger opens the door.
We connect ad exposure to named accounts and CRM stages through DemandSense, and report multi-touch influence with attribution stated plainly.
Start with the free Demand Plan: a positioning read, a signal-composed targeting worksheet, and your channel priority, built for cybersecurity.