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LinkedIn Ads by vertical

LinkedIn Ads, built for your vertical.

The white space, the buying committee, and the message that wins all change by industry. We build the positioning and targeting around yours, not a generic B2B template.

6X
ROI for Lacework, published by LinkedIn
20X
ROI on the LinkedIn ads we run for HeyReach
200+
B2B campaigns run
$50M+
B2B ad spend managed
Why vertical matters

A generic LinkedIn playbook leaves your best lane empty.

Different white space

Every vertical has its own saturated claims and its own open lane. We find yours before we spend.

Different buyers

A CISO, a VP of Demand Gen, and a Head of Compliance do not move on the same message. We map the real committee per industry.

Different proof

What earns trust in security is not what earns it in SaaS. We build the offer and creative to match.

Pick your industry

The play changes by vertical.

The common engine

Different playbook per vertical. Same intelligence engine underneath.

Whatever the industry, the system is the same: five signal sources composed into one account-level view, the targeting built from real buyer signal before spend, and reporting on named accounts and pipeline instead of clicks. What changes is the white space we chase, the committee we map, and the proof we lead with.

The operating system

Strategy first. Then a system that compounds every quarter.

The vertical changes the white space, the committee, and the proof. The system underneath is the same one we run for every client.

Strategic onboarding

Six validated diagnostics build the foundation: your market, competitors, buyers, and the targeting, before launch.

The Diagnostic Impact Report

A read on where you sit on the maturity curve, what the data taught us about your buyers, and the play forward.

The EBR cadence

Every quarter, findings convert into a re-set strategy and the intelligence compounds.

See how we work, from onboarding to the quarterly review · The strategy and diagnostics system →
The EBR cadence

Every quarter, the system gets smarter.

The Impact Report isn't the end of a cycle. It's the input to the next one. The quarterly business review is where findings convert into a re-set strategy, and the intelligence compounds.

01

Diagnostics run

Intelligence layers analyzed against real behavior.

02

Impact Report

Thesis, proof, and the play forward, delivered at the EBR.

03

Strategy re-set

Targeting, messaging, and budget shift to what's working.

04

Campaigns optimize

New tests launch, winners scale, waste gets cut.

05

New signals flow

Fresh buyer behavior generates the next quarter's data.

And the loop begins again, each cycle sharper than the last.

The signal layer

Signals and account engagement, behind every account.

Most agencies rent a dashboard. We run on DemandSense, a signal platform we're a top partner in. It composes five signal sources into one account-level view: who is engaging, from what company, in what role, and how close they are to buying. Web ID de-anonymizes the companies and people on your site, and DemandSense traces ad exposure through those visits and your CRM stages to closed revenue, then surfaces the accounts sales should call this week.

  • Five signal sources, one layer. Buyer behavior most tools never connect.
  • Named accounts, not clicks. The companies moving toward a decision, by name.
  • Synced with your CRM. We sync your CRM with DemandSense, so reporting is anchored in the real deals and pipeline you can defend to the board.
DemandSense revenue attribution: an engagement-to-revenue funnel from engaged accounts to CRM to deals, with influenced closed-won, active pipeline, and closed-lost revenue by source
DemandSense · Revenue attribution: engagement to CRM to pipeline to closed-won, by source
Account journeys view: each target account's touches plotted month by month
DemandSense · Account journeys: every touch, mapped to the deal
Account movement through the funnel stages, showing touched, aware, and engaged firm counts growing month over month
DemandSense · Account movement: firms climbing from touched to engaged
Top engaged accounts by clicks, all net-new prospects, with clicks, impressions, industry, and company size
DemandSense · Top engaged accounts, net-new and ready to act on
Named contacts who visited the site, de-anonymized via DemandSense Web ID, with title, company, pages viewed, and a Connect action
DemandSense · Named contacts: the people who visited, ready to reach
Impactable's LinkedIn Ads Certified Agency award, engraved with the Impactable name
The LinkedIn partnership

A LinkedIn Ads Certified agency, in the first cohort.

LinkedIn named Impactable to the first cohort of its certified agencies. They hosted us at their New York office for the 2026 Independent Agency Summit and put us on the panel. Our founder was also named B2B Marketing Thought Leader of the Year, 2026.

The Impactable team at the LinkedIn Independent Agency Summit 2026 Impactable at LinkedIn's New York office Impactable team members inside LinkedIn's New York office
Impactable's official LinkedIn Marketing Partner listing: LinkedIn Certified, with a Signals specialty for Conversions API (CAPI) implementation
Certified for the signals layer

Officially certified by LinkedIn for Conversions API.

LinkedIn recognizes Impactable as a certified partner for CAPI (Conversions API) implementation, listed with a specialty in signals. CAPI is the server-side layer that ties ad exposure to real pipeline instead of just clicks. It is the plumbing behind everything we report on.

Managed pricing

One team, priced to the operation.

A flat monthly fee, not a percent of spend, so the number holds whether you spend $5k or $200k a month.

Not ready for managed? Start free with a Demand Plan, or own the plan with a $1,500 Full Marketing Strategy. See all the ways to work with us →

Your move

Built for your industry, not a template.

Start with the free Demand Plan: a positioning read, a signal-composed targeting worksheet, and your channel priority, built for your vertical.