Strategy & Diagnostics, Productized

Strategy that updates itself. Not a deck that dies in a drive.

Two ways to get unstuck. A strategy foundation that clarifies where to grow, or a diagnostics sprint that shows what is bleeding budget. Either way you leave with a custom marketing intelligence room and a clean set of documents built for your team and your AI to use.

Fixed scope. Fixed price. From $1,500. No retainer to get started.
500+B2B campaigns run
100+B2B companies served
$1,500fixed-scope to start
Team + AIready document outputs
LinkedIn Marketing Partner
The real problem

You are making six-figure decisions on a gut feel.

Either you do not have a clear strategy to anchor in, or you have the data and no way to make sense of it. Both end the same way: budget spent on instinct instead of evidence.

01

Your strategy is a stale PDF

You paid for a deck. It looked sharp on day one. Then the market moved and it became a file nobody opens. Strategy happens once a quarter. Buying does not.

02

Your data is scattered in six places

LinkedIn says one thing. Google says another. HubSpot, website visitors, intent. Nobody pulls it into one picture, so nobody can answer where to scale and where to cut.

03

Budget is bleeding into off-ICP accounts

Spend follows whoever clicks, not whoever fits. A real slice of every dollar lands on accounts that were never going to buy. You feel the waste. You just cannot name it.

04

You cannot tell what is actually working

CAC is creeping. Some channel is carrying the load and some channel is dead weight, but the reporting will not tell you which. So you fund both and hope.

The shift

There is one number almost nobody in B2B is tracking.

In the accounts we track, the gap between an account with stacked buying signals and one with none is not small. It is the difference between a coin flip and a long shot.

The mechanism is Signal Aggregation. Most companies look at signals one at a time, in separate tools. We stack them: ad exposure, engagement, website visits, intent, profile views, follows. When the signals pile up on an ICP-fit account, that account is telling you it is ready.

~50%
close rate on accounts showing 3 or more stacked buying signals
~3%
close rate on accounts showing zero visible signals
6
signal sources stacked into one fit-plus-intent view of your market
Where to start

Pick your starting point.

Two fixed-scope rooms land in a custom marketing intelligence environment, with every document built for your team and your AI to act on. One clarifies where to grow, one shows what is working and what is bleeding, or start lighter with a single-channel audit.

FOUNDATIONS

Foundational Strategy

$1,500 one-time

Clarity on positioning, targeting, messaging, and your next growth levers.

Best if you want a clean strategic foundation to anchor your team in.

// What we build, in your room + docs
  • Executive Overview
  • Competitive White-Space (10 competitors mapped)
  • Audience Targeting
  • Messaging + Offer Architecture
  • Marketing Ecosystem map
You leave knowing your critical gaps, your next growth levers, and your positioning and targeting options against the competitive landscape.
See an example
DIAGNOSTICS SPRINT

Impact Report

$1,500 one-time

Make sense of your data. Cut waste, scale what works, fix CAC fast.

Best if you are spending across channels and need to know what to scale, test, and cut.

// What we run, in your room + docs
  • Full channel audits, up to 3 digital channels
  • Audience + Segment Analysis
  • Messaging + Creative Diagnostic
  • Account Insights + Pipeline Diagnostic
  • Channel + Budget Efficiency Diagnostic
You leave with a clear scale / test / cut recommendation, your real growth levers, and a view of where efficiency and scale opportunity lives.
See an example
SINGLE CHANNEL AUDIT

Just want one channel pressure-tested?

A focused audit of a single channel (LinkedIn, Google, Meta, or programmatic) delivered as a recorded video walkthrough by one of our experts, plus a live 30-minute consult to talk through the findings and your next move. The lowest-friction way to see how we think before you commit to a full room.

$499one-time · video + 30-min consult · credits to your first month
Get a Channel Audit
■ SAMPLE ROOM · EXAMPLE COMPANY: NORTHWIND

This is what your Foundational Strategy room looks like.

Strategy is not a document. It is a decision-making system. We compress weeks of competitor research, audience mapping, and positioning work into one room your team acts on and your AI can query. Below is a sample built for a fictional company, Northwind. In your room, every panel is built on your market, your competitors, and your buyers.

// 01 · EXECUTIVE OVERVIEW

The one-page thesis your whole team aligns on.

DOESStates where you are on the growth curve, your single biggest constraint, and the three levers that move the number.
REVEALSThe honest read leadership needs: not everything is the problem, one thing is.
VALUEEveryone stops debating priorities and starts executing the same plan.
northwind / executive-overviewUPDATED 2d AGO
GROWTH MATURITY STAGE
Validate
Ramp
Reach ●
Supply
Sustain
The constraint: demand is being created but not captured. The activation layer, not the top of funnel, is the bottleneck.
THREE GROWTH LEVERS
1 Claim the signal-led positioning nobody else owns
2 Shift budget from cold reach to stacked-signal accounts
3 Route the top 5% of accounts to sales the day they heat up
// 02 · COMPETITIVE WHITE-SPACE

We map 10 competitors and find the lane nobody owns.

DOESProfiles 10 competitors on how they position, what they claim, and where they are exposed, then maps every message theme.
REVEALSWhat is saturated (everyone says it) versus the white space (nobody owns it).
VALUEYou plant your flag where there is air, not where you fight 10 others for the same words.
northwind / white-space-map10 COMPETITORS
Full-
funnel
Data-
driven
ROI /
pipeline
Channel
expertise
Multi-
channel
Signal +
intent
AdScale
DemandForge
PipelineIQ
B2Boost
FunnelWorks
RevReach
NorthPeak
ClickMatter
GrowthLine
Verant
Claims it Does not Open lane
Saturated: every competitor says "data-driven" and "full-funnel." Open: nobody owns signal-led, intent-first demand. That is Northwind's lane.
// 03 · AUDIENCE TARGETING

Four ways to build the audience. One scored picture.

DOESMaps every route to your buyer: 1st-party audiences, LinkedIn native filters, 3rd-party signal and intent list-building, and search traffic.
REVEALSThe full addressable set and which slices carry real fit plus intent.
VALUEYou stop spraying. You target the accounts most likely to buy, across every source at once.
northwind / audience-architecture4 SOURCES
1st-Party
  • CRM + closed-lost
  • Retargeting pools
  • Email + event engagers
~14,200 contacts · 6 pools
LinkedIn Filters
  • Title, function, seniority
  • Company size + industry
  • VP+ Data / Analytics
~92k members
3rd-Party Signals
  • Intent topics in-market
  • Tech install + hiring
  • Web visitors (de-anon)
~7,100 accounts
Search Traffic
  • High-intent keywords
  • Competitor terms
  • Bottom-funnel queries
480/mo · $14 CPC
→ Unified target set, scored by fit + intent~38k priority accounts
// 04 · MESSAGING + OFFER ARCHITECTURE

We turn the gaps into messages, mapped to every buyer at every stage.

DOESPairs each white-space gap to a message pillar, then maps every pillar to your personas across the funnel.
REVEALSExactly what to say to each persona at top, middle, and bottom of funnel, and which offer fits.
VALUEYour messaging is built on the position you can own, not borrowed from competitors.
northwind / message-architectureGAP → PILLAR → PERSONA
GAP: signal-led demand
Stop guessing who is in-market
GAP: proof, not leads
Pipeline, not MQLs
GAP: speed to insight
Know in days, not quarters
TOFU
MOFU
BOFU
Founder / CEO
The cost of guessing who is in-market
Signal data finds buyers first
ROI proof + pipeline story
VP Marketing
MQLs are vanity, pipeline is truth
Stack signals, score accounts
Side-by-side vs current stack
Data / Analytics Dir.
Your data is scattered in 6 tools
One scored fit + intent view
Demo: the live room
RevOps Lead
Sales chases the wrong accounts
Route hot accounts day one
Pilot offer + onboarding
// 05 · MARKETING ECOSYSTEM

The whole demand engine on one map, with the gaps flagged.

DOESMaps every channel, signal source, and tool you run and how they connect.
REVEALSWhat is active, what is underused, and what is missing entirely.
VALUEYou build on what you have instead of buying tools you do not need.
northwind / ecosystem-map8 NODES
LinkedIn Ads
● ACTIVE
Google Search
● ACTIVE
CRM / HubSpot
● ACTIVE
Intent Data
● UNDERUSED
Retargeting
● UNDERUSED
Web De-anon
● MISSING
Outbound
● MISSING
Programmatic
● MISSING
Read: the paid layer is solid. The intent and activation layer is the gap, which is exactly where the constraint lives.
Build my Foundational Strategy
■ SAMPLE DIAGNOSTICS · EXAMPLE COMPANY: NORTHWIND

Five diagnostics. One clear answer: scale, test, or cut.

We run your real data through five diagnostics. Each one answers a specific question and ends in a decision, not a chart. The whole sprint converges on one place: exactly where to put the next dollar and where to pull it.

// 01 · CHANNEL AUDITS (UP TO 3)

Find the spend that is leaking.

DOESAudits each channel end to end: structure, targeting, and waste.
REVEALSOff-ICP spend, broken campaigns, and wrong-intent keywords eating budget.
VALUEA prioritized cut list and the quick wins you can action this week.
northwind / channel-audit3 CHANNELS
LinkedIn Ads
82% eff.
Google Search
61% eff.
Google Display
24% eff.
$6,400
recoverable / month
Flagged: Display running wrong-intent placements · MOF retargeting over-funded vs output · 3 paused campaigns still billing tags
// 02 · AUDIENCE + SEGMENT ANALYSIS

See exactly which personas convert, and which burn cash.

DOESCombs title, function, and seniority data to find who actually engages and converts.
REVEALSThe real buying personas and the segments where efficiency and scale opportunity live.
VALUETighten budget onto the segments that close. Kill the ones that never do.
northwind / segment-efficiencyCOST / CONVERSION
CXO seniority
$173
BizDev function
$326
Director seniority
$1,126
Head of Marketing
0 conv
Read: CXO converts at $173 (scale it). "Head of Marketing" spent 1,874 clicks for zero conversions (cut it).

Founder / CEO

DECISION MAKER
Best efficiency. Lead with proof.

VP / CMO

CHAMPION
High intent. Strategic angle.

Director

EVALUATOR
Volume, lower close. Nurture.

BizDev

OPERATOR
Cheap conversions. Scale.
// 03 · MESSAGING + CREATIVE DIAGNOSTIC

Find the message that actually converts.

DOESAnalyzes every angle, headline, and creative across channels.
REVEALSWhich message wins and by how much, plus the single biggest creative gap.
VALUEOne change that lifts conversion across the whole account.
northwind / message-performanceCONVERSION BY ANGLE
Retargeting value-prop
4.0x
Founder-voice / TL ad
2.9x
Social proof / case
1.9x
Education / explainer
1.0x
Biggest optimization available: shift budget from education to retargeting value-prop messaging. It converts 4x and is currently under-funded.
// 04 · ACCOUNT INSIGHTS + PIPELINE

Find the accounts already raising their hand.

DOESCross-references ad-engaged accounts with CRM and pipeline.
REVEALSHot accounts with stacked signals near pipeline, and the tracking gap hiding revenue.
VALUEA ranked list to route to sales today, not next quarter.
northwind / account-signalsRANKED BY FIT + INTENT
Vertex Analytics
5 signals · in pipeline · ICP 96
ROUTE NOW
Halcyon Cloud
4 signals · open deal · ICP 93
ROUTE NOW
Stride Logistics
3 signals · no deal yet · ICP 89
NURTURE
Caldera Fintech
3 signals · closed-lost · ICP 87
RE-OPEN
Tracking gap flagged: ~40% of closed-won shows no pre-booking signal. Surfaced, not hidden, so you can close the gap.
// 05 · CHANNEL + BUDGET EFFICIENCY

Tie every dollar to pipeline, then decide.

DOESConnects each channel's spend to pipeline and revenue: cost per deal, cost per closed, ROI.
REVEALSWhich channel earns its budget and which does not, with attribution stated honestly.
VALUEA defensible reallocation: scale, test, or cut, line by line.
northwind / budget-efficiencySPEND → PIPELINE
CHANNELSPEND/MOPIPELINECOST/DEALROIVERDICT
LinkedIn Text Ads$4,200$118k$8406.1xSCALE
LinkedIn Retargeting$3,100$31k$2,2101.4xTEST
Google Search (brand)$1,900$54k$6104.8xSCALE
Google Display$2,400$6k$5,9000.3xCUT
What you walk away with

A decision board, not a data dump.

SCALE
  • LinkedIn Text Ads (6.1x ROI)
  • CXO + BizDev targeting
  • Retargeting value-prop message
  • Brand search
TEST
  • Web de-anon for activation
  • Founder-voice creative at scale
  • Outbound to hot accounts
  • Programmatic for cold reach
CUT
  • Google Display (0.3x ROI)
  • "Head of Marketing" targeting
  • Education-led messaging spend
  • 3 zombie billing tags
Run my Impact Report

Prefer we just run it? Hand the plan to a team that executes it as one system.

Full Ecosystem Management →
Built for humans and AI

Every output is built to be used. By your team, and by your AI.

You do not get a pretty PDF that sits in a drive. You get a living intelligence room plus structured documents your team can act on and your AI stack can ingest.

A living intelligence room

One place that holds your strategy, your signals, and your next moves. Refreshable, not frozen the day it ships.

Structured documents

Clean, exportable docs for exec overview, white-space, targeting, messaging, ecosystem, and every diagnostic. Yours to keep.

AI-ready by design

Formatted so you can drop them straight into your own Claude project or GPT and keep the intelligence working for the whole org.

How it works

From scattered to clear in under three weeks.

1

The fit call

A short call to map where you are and pick the room that fits: Foundational Strategy, the Impact Report, or both. No deck, no obligation.

// week 0
2

The sprint

You pick Foundations, the Impact Report, or both, and stack any channel strategies. We build the room and the documents around your real data and your real ICP.

// weeks 1-3
3

You run on it

You get the room, every document, and a clear set of next moves: what to scale, test, and cut, and which accounts to chase. Built for your team and your AI.

// you own it
Two ways in · from $1,500

Start your Intelligence Room

Pick the room that fits where you are. Both are fixed scope, fixed price, and yours to keep, built for your team and your AI to act on.

  • 1 Foundational Strategy · clarity on positioning, targeting, messaging, and your next growth levers
  • 2 Impact Report · make sense of your data: cut waste, scale what works, fix CAC fast
  • 3 Stack any channel strategy on either room for $1,000 each
BOOK A STRATEGY CALL
$1,500
fixed scope · one-time · no retainer
Book my Room
Risk-free: if we don't show you 3 things you didn't know about your pipeline, it's free. And the fee credits to your first month if you move to managed.
Straight answers

The questions skeptical leaders ask.

What is the difference between Foundations and the Impact Report? +

Foundations clarifies direction when you are setting or resetting strategy: positioning, targeting, messaging, ecosystem. The Impact Report makes sense of data you already have to fix efficiency and waste. Founders setting direction usually start with Foundations. Leaders with live spend and a CAC problem usually start with the Impact Report. Plenty of teams do both.

Is this a retainer or a one-time project? +

One-time. Both sprints are fixed scope and fixed price. You can stack channel strategies at $1,000 each, and many teams come back for a fresh diagnostic each quarter, but there is no lock-in to get started.

What do I actually walk away with? +

A custom marketing intelligence room plus every document from your sprint, exported and structured for both your team and your AI tools. You own all of it.

What do you need from me? +

For Foundations, context on your business and your market. For the Impact Report, read access to the channels and data you run: LinkedIn and Google ad accounts, your CRM, website visitor data, any intent tool. We can start with whatever you have.

How is this different from an intent tool like 6sense or Demandbase? +

Those tools give you a feed of signals. We aggregate signals across sources, score them against your real ICP, and hand you the strategy and the activation plays. Tools tell you something is happening. The room tells you what to do about it.

Will the numbers survive leadership scrutiny? +

That is the point. Every number is built same-period, same-definition, same-attribution, with the math shown and the caveats stated plainly. It is built to survive a skeptical CFO, not to look pretty in a slide.

Where to start

Start light. Climb when it's proven.

No retainer to begin. Every rung is a fixed-scope, no-brainer next step, and each one graduates into the next. Most clients start with the free competitor intel report and climb.

COMPETITOR INTELFree

Competitor Intel Report

Tell us your top 3 competitors. Get two documents back: a competitor intel report and a signal-composed targeting worksheet. Built by hand in 48 hours.

Get the free report →
RUNG 01$499

Single-Channel Audit

One channel pressure-tested, delivered as an expert video walkthrough plus a 30-minute consult.

Get a channel audit →
RUNG 02You're here

Foundational Strategy or Impact Report

A custom intelligence room: where to grow, or what to scale, test, and cut. Fixed scope. You own it.

Build your room →
RUNG 03Managed

Run it with us

LinkedIn, paid search, and the Thought Leadership Engine, signal-engineered and run as one system.

See managed options →
RUNG 04Ecosystem

Full Ecosystem Management

Every channel compounding, with a quarterly Impact Report that proves revenue, not clicks.

Full ecosystem →

Fixed scope. Fixed price. No retainer to start. Your $499 audit credits to your first month.

Where this fits
Stop guessing

Your competitors are guessing. You do not have to.

Choose the Foundational Strategy room, the Impact Report, or both. Either way you leave with a room, not a deck that dies in a drive.

Book your Intelligence Room