Google captures the buyers already looking. LinkedIn creates and qualifies the demand around it. We run B2B paid search as one connected system: every click feeds retargeting, and the attribution loop closes.
Search captures intent, and that intent is valuable. But run in a silo, it leaks three ways:
Most visitors don't convert on the first visit. Many bounce after a glance.
Without a follow-up strategy, that hard-won intent evaporates, and standalone ROI gets impossible to prove because Google takes credit for everything.
The fix isn't more budget. It's a system that catches what search brings in, qualifies it, and keeps working it across channels until it converts.
Neither channel proves ROI alone. Together, the attribution loop closes. This is how we run paid search: not as a standalone line item, but as the capture layer of a system LinkedIn qualifies and nurtures.
Captures in-market intent. When someone searches your solution, they're already evaluating. Brand search captures the demand other channels create.
Can't qualify the click. Expensive and competitive. The searcher visits three or four competitors, and all the pressure lands on your page.
Reaches the exact ICP by title, seniority, size and industry. Builds familiarity at the accounts that close, qualifying the audience before they ever click.
No in-market intent signal. You reach people who might need you someday, not the ones searching today, so cycles run longer.
A month of Google Ads driving in-market traffic. On its own, most of it bounces. Inside the system, it becomes a qualified, retargetable, compounding asset.
Google brings the buyers actively searching: your branded terms, competitor terms, and bottom-of-funnel solution phrases. The warmest traffic you can buy.
The LinkedIn Insight Tag sees all that traffic, then filters it by company size, industry, title, seniority and ABM lists, so spend focuses only on good-fit accounts.
Qualified visitors feed retargeting pools, Meta and programmatic reinforce the message, and accounts exposed on both channels accelerate through pipeline.
// Typically observed when Google and LinkedIn run as one integrated system rather than separate campaigns.
That's the warmest traffic you can buy, and the most competitive. Run alone, you pay it once and pray they convert. Inside the loop, every one of those clicks becomes a retargetable asset you keep working for cents on the dollar.
Anyone can hand you a keyword list. These are the connected plays that turn a single expensive click into pipeline, the ones we run across the book of business.
Pull Google Ads traffic into a LinkedIn bucket and retarget it with trust-building content instead of paying cold prices to start over.
The Insight Tag sees every search visitor; we filter by size, industry, title, seniority and ABM lists so budget follows good-fit accounts only.
Own your own name on the results page so competitors can't rank ahead of you for the prospects already looking for you specifically.
Bid on competitor terms to win prospects in the awareness and consideration stages, while a negative-keyword firewall blocks the rest.
An intent hierarchy plus a comprehensive negative-keyword firewall keeps researchers and off-ICP trade searches out of paid budget.
Website Visitor ID names the companies behind anonymous clicks, then enrichment turns them into owned audiences for email and outreach.
We start at high-converting, bottom-of-funnel phrases, not a wide net for search volume, then sweep search terms every week. Researchers, job-seekers and off-ICP trade searches hit the firewall; high-intent buyers pass through.
// Green passes to your campaigns · rust is blocked by the negative-keyword firewall. Hover to pause.
A senior read on your live account: every campaign graded by the job it's supposed to do, the biggest waste flagged, and the hidden MVP that's one fix away from converting.
// Representative scorecard. The biggest single waste we commonly find: a broad campaign burning ~$74/week at zero conversions, diagnosed before another dollar runs.
We rebuild the account so budget follows intent. Each tier has a job, a cost, and a verdict, and the loop retargets every tier that doesn't convert on the first click.
A single click means little. Inside the system it stacks signals across channels, and the more signals an account shows, the sooner sales gets it.
A buyer searches a core solution term and lands on your page. Expensive, in-market, anonymous.
LinkedIn sees the visit, matches the ICP filter, drops them into a retargeting pool.
Trust-building LinkedIn + Meta creative keeps you in front of the account that bounced.
The company is named and enriched; procurement and the economic buyer get looped in.
Multi-channel exposure accelerates the deal; a hot-account alert reaches the AE.
Mature management isn't set-and-forget. It's what happens every week after launch, and how search connects to everything else you run.
Google captures, LinkedIn qualifies, Meta and programmatic reinforce, Visitor ID names the accounts, and email owns them.
Run together, the trifecta lowers CAC and lifts conversion, because every touchpoint a buyer has reinforces the same story.
In-market intent.
ICP filter + nurture.
Reach the swarm.
Name & activate.
Strategic oversight and expert execution in one. Start flat, then scale into a percent of spend as you grow. Every engagement includes the full team and unlimited revisions.
Expert hands on your Google account, added to an engagement you already have with us.
Not sold standalone. $3,000/mo minimum to start with us.
Talk to salesOngoing strategy plus expert execution on your Google Ads, built to scale.
Run both channels as one system, with shared signals and retargeting.
Above those spend levels, management runs 15% down to 7% of ad spend as you scale. We start with an audit and scoping call, then build a custom quote around your goals.
// Combined ad spend starts at $3,000/mo. Management fees follow our standard structure and are confirmed on a quick call.
Yes. It's how we prefer to run paid search. Google captures in-market intent, the LinkedIn Insight Tag qualifies that traffic by company size, industry, title and ABM lists, and shared retargeting pools keep good-fit accounts moving through the funnel. The reporting lives in one place so attribution is clear instead of Google taking credit for everything.
No. If you have one, we audit and rebuild it; if not, we'll set it up correctly from the start with the right campaign architecture, conversion tracking and intent hierarchy.
For an existing account, the audit takes about two to three weeks and a rebuild follows quickly. New programs start with the Foundational Strategy, then build campaigns from there, and most accounts are live within a few weeks.
Yes. We run paid search programs on behalf of agencies and partners. Reach out and we'll walk through how the white-label engagement works.
No retainer to begin. Every rung is a fixed-scope, no-brainer next step, and each one graduates into the next. Most clients start with the free competitor intel report and climb.
Tell us your top 3 competitors. Get two documents back: a competitor intel report and a signal-composed targeting worksheet. Built by hand in 48 hours.
Get the free report →One channel pressure-tested, delivered as an expert video walkthrough plus a 30-minute consult.
Get a channel audit →A custom intelligence room, where to grow, or what to scale, test, and cut. Fixed scope. You own it.
Build your room →LinkedIn, paid search, and the Thought Leadership Engine, signal-engineered and run as one system.
See managed options →Every channel compounding, with a quarterly Impact Report that proves revenue, not clicks.
Full ecosystem →Fixed scope. Fixed price. No retainer to start. Your $499 audit credits to your first month.
We'll audit your account for free, show you where the spend leaks, and map how Google and LinkedIn close the loop together.